The Body Shop Foundation announces the results of global customer voting, thanks to a fundraising promotion with one of the world’s most renowned street artists – Ben Eine and The Body Shop International
This February saw The Body Shop’s iconic Hand Protector receive a charitable limited edition packaging, with EINE’s famous typography stating clearly the powerful, positive message of ‘CHANGE’.
Every limited edition Hemp Hand Protector or Almond Hand & Nail Cream sold did exactly that – for every tube purchased, £1.50 was donated to The Body Shop Foundation, the charitable arm of the company.
Lisa Jackson, CEO of The Body Shop Foundation says “We are delighted to be part of the exciting collaboration between EINE and The Body Shop; it’s a simple but powerful message that is at the heart of our work. Every customer that has purchased this hand cream has helped us create positive, powerful global change by supporting innovative, community based groups working to make a real difference”.
Following global voting by customers of The Body Shop, a staggering 210,482 hand creams have been sold across the world, with over a quarter of a million votes cast on one of three issues close to the customers’ heart.
Funds were split accordingly and 17 global groups have been funded to the tune of over £300,000 between them. The beneficiary groups work on issues from e-waste to endangered species, from turning plastics into fuel to a global mobile app for holiday makers to highlight (and hopefully end) animal suffering.
Come back soon to hear all about the amazing impact of your help and support, you wonderful people!
Our People & Animals
Bravo you lovely lot! You put the kind in 'humankind' and pressed 'paws' on cruelty to animals. Nice work.
Thanks to EVERYONE involved in this promotion – from Ben Eine to donating this incredible typography to everyone at The Body Shop who helped create, design and sell it. And especially the customers for buying this amazing product and offering a hand out
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